The search engines were built to recognize certain features to make their work easy. If you want your website or blog to be ‘recognized’ for certain keywords, you put such keywords in Meta tags, into template of your blog at the head section.
You would also have to make sure that such words that your visitor may likely be searching for, are used in the title of your blog posts and the first few lines of the first paragraph.
Let such keywords be fairly ‘sprinkled’ over every of your blog post. Such keywords should be used as the anchor name when anybody or other bloggers are linking to your blog. Occasionally, you can also bolden the keywords to indicate emphasis and importance.